Choose your coverage with confidence
Goulson Insurance Services is an independent Los Angeles insurance agency, serving clients in English, Spanish, and Hebrew. Medicare and life insurance are big decisions. We explain your options in plain language, compare them side by side, and help you pick what truly fits. No pressure, and no cost to work with us.
Licensed in 11 states · 5.0 rated on Google · No cost to work with you
What Our Clients Say
5.0 rating from 135 Google reviews
Every review above is a client’s own words, copied from our Google profile, which holds 135 five star reviews as of September 2026.
Coverage for Every Season of Life
From your first family policy to Medicare and beyond, we guide you to coverage that fits your life, your people, and your budget.
Building Years
Protection for the years when everything depends on you.
- Life InsuranceA promise to the people who depend on you. We help you decide how much protection makes sense and which type fits the season of life you are in.Explore life insurance
- Health InsuranceNot yet 65? We guide individuals and families through marketplace coverage and supplemental options that fit real budgets and real life.Explore health plans
- DisabilityIf an illness or injury kept you from working, your income should not disappear with it. We help you protect your paycheck.Protect your income
- DentalHealthy teeth matter at every age. We help you find dental coverage that fits how you actually use it.Explore dental plans
- Travel InsuranceTrips do not always go as planned. Coverage for medical emergencies, cancellations, and lost luggage, wherever you are headed.Explore travel coverage
Turning 65
The decision every American faces, made clear and unhurried.
- Medicare AdvantageOne plan that bundles your hospital and doctor coverage, and often your prescriptions too. We check whether it fits your doctors, your medications, and your life.How Advantage works
- Medicare SupplementWorks alongside Original Medicare to help with the costs it leaves behind. A fit for people who want predictable bills and the freedom to see any doctor who accepts Medicare.How Supplements work
- Medicare Part DPrescription drug coverage through Medicare. The right choice depends on the exact medications you take, so we compare carefully before you commit.About drug coverage
Not sure which road? Read Advantage vs Supplement
Planning Ahead
Quiet preparations that spare the people you love.
- Final ExpenseSmaller policies designed to cover funeral costs and final bills, so the people you love can grieve without worrying about money.Read the guide
- Long Term CarePlanning ahead for help with daily living, whether that care happens at home, in assisted living, or in a nursing facility.Explore long term care
Running a Business
Protection for the company and the people it depends on.
- Key Person InsuranceBusiness owned life insurance on the founder, partner, or employee the company cannot afford to lose.How key person insurance works
- Life Insurance for Business OwnersCoverage sized for personally guaranteed loans, payroll, and the income a business loses without you.See the owner's calculation
- Small Business Group Health InsuranceGroup health plans for California employers, compared across the carriers we represent at no cost to the business.Compare California group plans
A Family Agency for Los Angeles Families
Goulson Insurance Services is a family run, independent agency serving Los Angeles. Lara Goulson works alongside her sons Jordan and Daniel, both licensed agents. We help people make sense of Medicare, life insurance, and health coverage, and we stay by your side long after the paperwork is done. We are also plain about our limits: no agency offers every plan, and we tell you exactly how we are paid and who we are not the right fit for.
The agency is led by Lara Goulson, its founder, a licensed California agent who has spent more than twenty years turning confusing insurance decisions into clear ones. She works with clients in English, Spanish, and Hebrew, from the Valley to the Westside and everywhere in between.
Are brokers and agents the same in Medicare?
Mostly, yes. An insurance agent is licensed to help you enroll in plans, and an independent broker is an agent who represents multiple insurance carriers instead of just one, so they can compare plans across companies for you. Goulson Insurance Services Inc. is an independent Los Angeles insurance agency, CA agency license 6020069, and Lara Goulson, CA license 0E69969, works as an independent agent and broker licensed in 11 states. That means we are not tied to a single carrier. We compare Medicare Advantage, Medicare Supplement, and Part D options from the carriers we represent and help you enroll in the one that fits. Our help costs you nothing extra, because carriers pay our commissions. Whether you searched for an agent, a broker, or an agency, you have found the same kind of Medicare help, and ours comes from a licensed, independent, trilingual team.
Start With a Conversation
Whether you are comparing options for the first time or rethinking coverage you already have, we will give you straight answers and honest guidance, at no cost to you.